Why customer experience is more important than customer service

  • Posted by Darren McLennan
  • On January 22, 2018
The terms customer service and customer experience (CX) are often used interchangeably. However, they don’t really mean the same thing. More importantly, though, having a clear difference between the two understood is helpful in clarifying what initiatives are supposed to accomplish and how wide their scope. The short version: Service is reactive. It is what […]
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