We are a federation of independents who work together when it makes sense. We add resources to projects based on the client’s needs, digging into our networks to bring the right resources to task without carrying heavy overhead costs for our clients.
Consultants

Jennifer Frees
Principal
Jenn has diverse executive leadership, marketing, business development, and strategic partnership experience in private, public and non-profit sectors. She has developed innovative, award-winning projects for top international brands, as well as leading the generation of over $180M for her non-profit clients globally.
Jenn has served on executive leadership teams at the Toronto Region Board of Trade and TIFF (Toronto International Film Festival), leading units including Membership, Marketing, Analytics, Events, and Partnerships. She is an internationally sought-after business development speaker and has trained business leaders from over 20 countries. Jenn is passionate about working with organizations dedicated to the authentic pursuit of total equity, and is proud to support an array of related charitable causes.
Email: jennifer@secondorder.ca

Darren McLennan
Darren has more than 17 years experience in consulting including 8 years consulting to small and mid-size organizations across all business functions in services, technology, manufacturing, distribution, and retail. More recently, he worked with Deloitte Consulting, where he focused on customer strategy and customer service in public sector businesses and technology-media-telecom. He is currently focused on engagements in customer strategy, strategic planning, and the startup/tech innovation ecosystem.
In his spare time Darren reads voraciously and practices Muay Thai kickboxing and Brazilian jiu jitsu. But he does a bit less of both since his awesome son was born in the summer of 2016.
Email: darren@secondorder.ca

Chloë Wade
Chloë is a respected business development and client service leader, an architect of revenue strategy and partnerships that deliver tangible impact. She is known for her calm, collaborative and empathetic approach to coaching and engaging clients and teams. Chloë’s experience spans leadership roles at TIFF, Ottawa Sports & Entertainment Group, with FIFA and Luminato International Arts Festival early in her career. She has smoothly secured and managed tens of millions of dollars in sponsorship revenue, and is fluent in English, French and Spanish.

Laura Ryan
Laura is a highly skilled executive leader with a concentrated focus on strategic planning, operational effectiveness, and business development. She has experience in private and non-profit sectors. Laura is dedicated to fostering cohesive partnerships and producing highly effective organizations through transformational change. Laura’s work experience includes IBM, Oracle, and American Express. She most recently held the role of Chief of Staff and VP of Operations for the Toronto International Film Festival, leading Operations, Event Production, People and Culture as well as the Executive Office and Board Relations teams. She is currently consulting for international not for profit organizations.

Meghan Warby
Meghan is a multi-hyphenate media and content leader. Her work has garnered multiple credits, awards and a reputation for generating engagement and impressions that make your investment worthwhile. With instincts you can trust, she’s known for being imaginative, resourceful, adaptable and an affable collaborator. Meghan has worked as a creative director, producer & writer with brands like Ford, WarChild, HSBC, Plan Canada, NXNE and SXSW. She’s coached government leaders through comprehensive social media strategy and written & produced content for major public health and budget campaigns.

Richard Lee
Richard retired as a Partner in Deloitte’s Consulting practice in Canada in 2014 after a career of 29 years.
While at Deloitte, Richard worked with his clients’ senior leadership teams to facilitate the development of their business, customer and product strategies and to plan the implementation transformational change.
After leaving Deloitte, Richard worked for Aequitas Innovations for two years on an online platform to facilitate the capital formation process for private companies. He is currently an Executive in Residence at the Ted Rogers School of Management where he coaches MBA students and an Advisor at the DMZ at Ryerson (a tech business incubator). In his spare time, Richard enjoys travel and he is an avid student of British history.

Jennifer O’Donnell
Jennifer is a highly skilled senior professional with a diverse range of experience managing complex projects and relationship management. Her passion lies in guiding her clients through strategic planning and delivering flawless event operations.
Jennifer’s 20+ year career spans leadership roles at Wunderman, Institute of Corporate Directors, and ExperiencePoint. As the founder and managing director of CURA Communications, Jennifer has created exceptional, highly curated audience engagements for her vast client base of leading international firms. She prides herself on finding creative solutions to help organizations achieve their goals and maximize their return on investment – all wrapped in a seamless experience with wow-factor.

Lisa Davison Design
LDD is an intimate design studio with a passion for outstanding brand development and design with a reputation for trusted client relationships. LDD’s clients have included Options for Homes, Ron White Shoes, Oxford Properties, NBA Canada, QuadReal, NewWall, Bolt Foundation and the Toronto Region Board of Trade. Their powerful work bridges the gap between strategy and design, establishing visually compelling connections and design solutions. The LDD team is creative, responsive and fast – delivering top tier work with a down-to-earth approach rarely encountered in boutique brand and design firms.

Coveted Co.
Coveted Co. is a Toronto-based boutique PR & Marketing firm representing a range of luxury fashion, beauty, wellness, travel, lifestyle, retail, hospitality and culinary brands. They shape stories through earned media, social engagement, strategic partnerships and experiential marketing.
With an interdisciplinary approach to brand building, Coveted Co provides creative communications and coveted connections. Co-founders Jessica Tan and Jacqueline Darling have experience working with globally leading top brands including the PGA, the E! Network, Johnson & Johnson brands, Royal Bank of Canada, Canadian Olympic Committee, Toronto International Film Festival, Google, Concord, NHLPA, Hockey Canada, Montreal Canadiens, Metro and Nordstrom.