End Pricing Roulette: Six Steps to Better Pricing

  • Posted by Darren McLennan
  • On October 10, 2016
Pricing decisions are very difficult when customer response is uncertain. But what is the right way to determine prices for smaller companies and government agencies that can’t spend huge dollars¬†on customer research? From our¬†experience people tend to rush to the final question: Is this widget 10 cents or 12 cents? Here’s a better approach that […]
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